I would focus on having the athletes imagine both a hostile and friendly environment. The athlete must then create unique scenarios in which their penalty kick will: win the match for their team, tie the match for their team, put their team up, and cut into the deficit of the the opposing team’s lead. The athletes then must imagine kicking in multiple directions: down to the left, down to the right, down the middle, upper left, upper right, and upper middle. If the athletes can successful complete these unique components they should be able to recall them at a later time when they are faced with a similar situation when it counts. Hopefully with continued use of the imagery techniques they won’t overthink and simply react to the imagines and memories they have been practicing.