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A wonderful example of this team distinctiveness would be the west indies team that won the 2014 t20 cricket world cup. As the tournament progressed, the team began to dance to gangnam style ( a popular song by korean artist PSY). They would celebrate everything by dancing to that dance, it rubbed off on everyone in the team and the team began to feel more and more like a unit, so much so that in the semi final their more destructive batsman batter with a lot of responsibility, you could say he almost curbed his role for the benefit of the team. Here is an article that illustrates this really well. http://www.espncricinfo.com/icc-world-twenty20-2012/content/story/585733.html. The best thing about the whole tournament was that they went on to win it.