there are many interesting examples of team distinctiveness that have been mentioned – the uniform nature of the dress code, team badges, club mascots and team songs. The club or team are the focus rather than individuals who make up the team but over the years there have been some examples of how individual players impose there own style and mark of distinctiveness within the team brand. I remember George Best who always wore the team shirt outside the shorts rather than tucked inside and Eric Cantona who wore a ‘turned -up’ collar of Manchester united’s famous red strip.
Colours and design are also important not only in establishing the identity of the side but also, apparently, in gaining psychological advantage. It is claimed the vertical striped shirts of Inter Milan made the defenders appear taller while the hoops of Celtic, their opponents in the European cup final of 1967, countered by making the attackers appear faster and more aggressive. Teams with red shirts have won the English Premier league more times than any other colour.