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I’m thinking about New Zealand’s “All Blacks” Rugby team and their worldwide known Haka before each match.
Along the same “fear-inspiring rituals”, there’s a rather distinctive one in Mexico’s national football (soccer) league: Toluca’s “Perra Brava” (“Mad B*tch”) fan club.
The distinctiveness of this fan club is its members celebrate each of their team’s goal by taking their shirts off, while they keep cheering, dancing, jumping, and so on.
Here’s a 3 min video you can watch if you want to see what I’m talking about. At one point during the video, the stadium’s screens show a temperature of 15° C (60° F) but that city can get way colder (5°C / 40°F).
I guess every team (and culture) has their own way of setting themselves apart.
Liverpool’s F.C. “You’ll never walk alone” is another example that comes to my mind.